FRONT CORNER
BACK SIDE OF FRONT
backside facing downtown
324 Front - areal context view
FRONTAL

Welcome

Welcome to the City of Santa Cruz project page for the project located at 324 Front Street (Cruz Hotel). Here you will find information about this project including the projects description, plan set, and future meetings relating to this project. You can also contact the City Project Planner by using the Question or Comment section below. 

Project Description

*Note: Draft revised plans were provided by the applicant on 9/22/22 that increase the on-site parking spaces to between 202 to 214 parking spaces, as shown on sheets A1.09 – A1.11 at the draft revised plans link included below. The plans do not constitute a formal resubmittal, as additional revisions from the applicant are pending.  A formal resubmittal is expected that addresses additional comments, and that plan set will be posted on this website when received. 

Coastal Permit, Non-Residential Demolition Authorization Permit, Design Permit, Boundary Line Adjustment, Administrative Use Permit, and Heritage Tree Removal Permit, to demolish a commercial building, combine six parcels, and construct a six-story, 228-room hotel with  11,498 square feet of ground floor retail, banquet and conference space, restaurant, and bar  on property located within the CBD (Central Business District)/CZ-O (Coastal Zone Overlay)/FP-O (Floodplain Overlay) zone district and within the Front Street/Riverfront subarea of the Downtown Plan. The project requires approval of a Section 408 Permit from the US Army Corps of Engineers to allow for the placement of fill between the levee and the proposed building and to allow for the development of an outdoor extension area adjacent to the Riverway path.

Approval Process 

This project requires review by the Planning Commission, who will review and provide a recommendation. This project will require approval by City Council . 

Stay Connected 

If you would like to stay updated on this project, continue below to the Stay Informed section and enter your contact information.

Contact Information: 
Senior Planner: Ryan Bane
(831) 420-5141; rbane@santacruzca.gov

For media inquiries, visit the City’s Newsroom.

Community Meetings/Webinars and Public Hearings

A community meeting is required pursuant to the City’s Community Outreach Policy for Planning Projects, and the feedback provided may contribute to alterations in the project design and additional project entitlements. Meeting information will show here once available.

On November 16th, 2021, a community meeting was held by the applicant, SCFS Venture LLC, to present the proposed project and gather public feedback. For those who could not attend, below you will find the link to the recorded community meeting.

324 Front Street Community Meeting Recording - November 16th, 2021 

Virtual Community Meeting: Proposed Project - Cruz Hotel

  • Date: 11/16/2021 6:00 PM - 7:30 PM
  • Location: Zoom Meeting
    Online Web Meeting
    Santa Cruz, California 95060
  • Introduction: Join the Applicant, Stephen Chan with SCFS Venture LLC, for the opportunity to view the proposed project design, ask questions, and provide feedback.

Project Information

Coastal Permit, Non-Residential Demolition Authorization Permit, Design Permit, Boundary Line Adjustment, Administrative Use Permit, and Heritage Tree Removal Permit, to demolish a commercial building, combine six parcels, and construct a six-story, 228-room hotel with  11,498 square feet of ground floor retail, banquet and conference space, restaurant, and bar  on property located within the CBD (Central Business District)/CZ-O (Coastal Zone Overlay)/FP-O (Floodplain Overlay) zone district and within the Front Street/Riverfront subarea of the Downtown Plan. The project requires approval of a Section 408 Permit from the US Army Corps of Engineers to allow for the placement of fill between the levee and the proposed building and to allow for the development of an outdoor extension area adjacent to the Riverway path.

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Plan Set

Question or Comment?

 

Stay Informed

If you would like to be updated on project related information and meetings please enter your information below to be added to the mailing list. The specific categories, listed below, will keep you posted on this specific project whether its an update about revised plans, or an upcoming meeting.