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Downtown Management Corporation

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The Downtown Management Corporation (DMC) oversees the Cooperative Retail Management District (CRM), covering Pacific Avenue from Water Street to Laurel Street, and the side streets off of Pacific Avenue. The CRM District is an improvement district funded by an assessment levied on property owners in this geographic boundary to fund enhanced programs and services focused on a clean, safe and welcoming Downtown.

 The objectives of the DMC, as stated in the bylaws, are:

  • To improve public perception of downtown Santa Cruz by enhancing safety and security;
  • To provide information and direction to shoppers and visitors in downtown Santa Cruz;
  • To provide a visible presence in downtown Santa Cruz to observe and report street disorder.

The DMC is governed by a volunteer board of directors that includes two City of Santa Cruz Councilmembers, the City’s Economic Development Director, three business owner representatives, and three property owner representatives. This work plan has been developed by the Board and staff to serve as a roadmap to guide the activities and resource allocations of the Downtown Management Corporation for fiscal year 2023-2024. 

Board of Directors:

Business Owner Representatives:

Ian McRae (2nd Term Expires June 2024)

Chris Murphy (1st Term Expires June 2023)

Larry Pearson (1st Term Expires June 2024)

Property Owner Representatives:

Ryan Coonerty (1st Term Expires June 2023), Chair

Kris Reyes (2nd Term Expires June 2024), Vice Chair

Renee Culver (2nd Term Expires June 2023), Secretary

City Representatives:

Bonnie Lipscomb, Director, Economic Development Department, City of Santa Cruz 

Scott Newsome, Councilmember (By Appointment in January 2023 for one year)

Shebreh Kalantari-Johnson, Councilmember (By Appointment in January 2023 for one year)

Board Meetings: 

The Downtown Management Corporation Board of Directors meets every other month on the 3rd Thursday of the month at 8:30 a.m. Members are always welcome.

Meeting Agendas - Fiscal Year 2022/2023:

Meeting Agendas - Fiscal Year 2023/2024:

  • July 20, 2023 - Agenda - Minutes
  • September 21, 2023 - Agenda - Minutes
  • November 16, 2023 - Agenda - Minutes
  • January 25, 2024 (rescheduled from January 18, 2024 due to Board member availability) - Agenda - Minutes
  • March 21, 2024 - Agenda - Minutes
  • May 16, 2024 - Agenda - Minutes

Annual Report:

View the DMC Annual Report and Work Plan for Fiscal Year 2024

For more information about the Downtown Management Corporation, please contact Rebecca Unitt, DMC Staff at runitt@santacruzca.gov or call 831-420-5157.